When my business partner Claire Mazur and I developed the idea for our company, Of a Kind in 2010, establishing our voice was a serious undertaking. We were creating a website to sell pieces from up-and-coming fashion designers and also to tell their stories, and we knew that figuring out how to speak to our audience — not just what to say but also how to say it — would be key in shaping people’s perception of what we were doing and selling. Having come from the world of magazine editorial, cementing that tone was something I was excited to tackle. And though this project was especially crucial to our eCommerce business with its content-heavy approach, really, every company under the sun has to think about the voice and the personality of its messaging — how do you write an Instagram caption or respond to user feedback if you don’t know what your business sounds like?
Read more about the 4 ways to nail your brand voice here.
