A brand is not just a name. It is an asset. Here’s how you can take the first steps toward owning a truly world-class brand.
What do the most valuable brands in the country—and in the world—have in common? They have consistent, purpose-driven and meaningful brands. They are treated with care, monitored and controlled, tended to and tightly guarded. In other words, a lot of conscious effort is put into building and preserving the essence of the brand. Sadly, branding isn’t taken seriously enough by many of our small businesses. The reason: far too many entrepreneurs assume that branding is just a matter of choosing a trade name for their products or services.
Read more about how to invest in your branding here.
