So you run a brand and you’ve decided to dive into the world of social media. Before you hop in that rocket ship straight for Facebook and Twitterland, and start sharing things all willy nilly, consider the effects a calculated social media marketing strategy will have on your efforts. Like any business decision, it’s important to have a clear flight path that outlines the who, what, where, when, why and hows. Social media is no different!
Ask yourself these questions before planning out your social media marketing strategy.
- Who is my audience? In order to even begin to put a strategy together, it’s essentially important to have a target audience in mind. Males, schoolteachers, or children are not specific enough of a focus. Generally, there are 3 major things you should identify when defining an audience: demographics, interests and needs. If you can point out the exact demographics of your target audience, understand their interests, motivations, but especially their needs, you will be able to reach their beloved news feeds.
Find out the other 7 questions to ask when setting up your brand’s social media strategy here.
