Imagine that you’re relaxing in a movie theatre watching an old classic western movie. On the screen, the hero gallops into the frame. You know he’s the hero immediately – by his branding. He’s riding a beautiful horse, the music is swelling, and he’s wearing a white hat.
If he’s typecast, you might see this same actor as a recurring hero consistently, in many pictures of the same genre – perhaps only his character’s name changes. And the villain, of course, wears a black hat. (This is where “white hat” and “black hat” SEO practices get their names.)
B-movie stylists and social marketers have some similar needs. What tactics can you use to communicate to an audience, quickly and accurately, the nature of a character/brand? What trustworthy shorthand can you use to set an expectation of your company, so you can get on with the action?
Find out more about these 7 tips for brand consistency by reading this article.
