I have a secret for you, though it’s hardly a revelation: most brands fail at what they are trying to accomplish. And the only thing more frustrating about how terrible so many brands are is how clueless many small businesses executives and entrepreneurs are about what branding is. Most people think of branding as simply “the logo,” but a logo is just the beginning of a brand’s visual aspect (which also includes the website, marketing materials, and ad copy — which in turn includes tag lines, marketing/PR/sales copy, and advertisements).
Read more about building a successful brand here.
