Just because you’re doing good work as a social entrepreneur doesn’t mean you get to skip on the more commercial parts of running a business. Your good story isn’t enough to grab customers and create more impact, you need to build a good brand. Every other month, brand innovation firm BBMG hosts Five x 5, a social innovation workshop designed to help five startups with their most pressing brand-related challenges. Five teams of planners, strategists, creatives, and entrepreneurs donate their time and expertise to delve into each challenge and then share insights and concepts before the networking continues.
Read more about these five branding tips here.
