It’s really important that you find effective ways to communicate with your staff. Buy-in from them is key to productivity and to keeping a loyal workforce; after all, you’ve invested in their development, now you want them to stay!
Unfortunately the bigger you become, the harder it is. If you fail to rise to this challenge though, you’ll end up with a resentful workforce motivated purely by their salary, rather than driven by the overall success of the company.
This was a dilemma we faced just over a year ago; while the company was booming, morale was in decline because, while the senior management were completely in the loop on all our plans for the future and where and why money was being invested, the majority felt in the dark. We weren’t making the effort to share news with them and as a result they rightly felt unconnected from the decisions we were making and the direction the company – and their future – was taking.
Here are the key things we did to rectify the internal communication situation.
