Do you remember how in the past, marketing consisted of grabbing your attention with loud colours, catchy (and then later, irritating) jingles, pretty people – and if that didn’t work, huge billboards?
These days, businesses are slowly giving those campaigns up in favor of getting in touch with their customers. Pop-ups and other gimmicky ads are moving aside for tailored content – be it in print, image, or video — that a company’s customers may find useful, or otherwise worth sharing.
When we think of what businesses use to speak to their audiences, the list most commonly goes like this: email newsletters, social media posts, SEO-optimized blog posts and podcasts. On a general level, the type of content businesses use depends – and should depend — on their target audience’s online behavior, such as what’s more likely to interest them and keep them coming back for more.
If you’re looking to use content marketing to drive up your business’s sales through the power of sharing, here are a few content marketing tips you might find handy.
