People’s values have shifted dramatically over the last couple of years, changing their needs and expectations from brands. Mark Artus, CEO at global brand agency 1HQ explains how brands need to adapt to stay relevant.
1. Go long on your brand
Building a successful brand has never come easy. It takes insight into consumers, creating products and services they love and investing in your reputation. The current market environment makes it tempting to profit at the expense of your brand – say by reducing quality or discounting – but these actions can quickly erode the competitive advantage and customer goodwill that takes years to build. More than ever it’s important to invest in and manage your brand with a long-term mindset.
Find out about the remaining nine tips that will allow you to make sure your brand stands the test of time here.
