by admin | Aug 11, 2014 | Communication strategy
While the debate rages on as to whether entrepreneurs are born or made, one thing can’t be disputed: polishing certain skills can help you be a better entrepreneur. Whether you’re already great at the following skills or could use a few pointers, these are the areas you should focus on for success. 1. Communication. When you’re a solopreneur, you may think communication is less of an issue, since you don’t have staff to interact with. But you’ve still got to maintain clear lines of communication with your customers via email and phone, as well as ensure that the message you send through your website and social-media profiles is the one you want. Read more about these five skills...
by admin | Aug 6, 2014 | Communication strategy
Corporate content is everywhere nowadays. Whether it’s website copy, blog posts, tweets or emails, digital communications represent your company to the online world, and are an important component of its branding strategy. But if your corporate language is too unclear, it may be doing your brand more harm than good. Read more about your corporate language...
by admin | Jul 31, 2014 | Communication strategy
Ken Sosne is director of regional grant operations at the Health and Human Services Department’s Administration for Children and Families. He has more than 20 years of service as a budget analyst, grants officer, administrative officer and resource manager at agencies including the Federal Public Defender’s Office and Immigration and Border Protection. Read more about it...
by admin | Jul 31, 2014 | Communication strategy
Sometimes merely focusing on communicating with your team isn’t enough. Why? Because the intention you set forth is often misunderstood by your audience. The gap between what you mean to communicate and what is actually communicated is known as the Perception Gap. What is a Perception Gap? Simply put, a perception gap occurs when the intention you set forth and communicate is misunderstood by your audience — bosses, peers, subordinates, clients, partners, and even friends. Unfortunately, it happens all the time. Read more about it...
by admin | Jul 21, 2014 | Communication strategy
Effective socia-media marketing helps build successful businesses. Arecent study by Shareaholic, which tracked 300,000 websites over four months, suggested that social-media referrals now lead to 30 percent of websites’ overall traffic. If your business website falls below this benchmark, you may want to consider if your social-media strategy is working. Then again, if your site receives more visits from social media than that rate, you might still want to know what more can you do. Read more about these 11 unusual social media tips...
by admin | Jul 18, 2014 | Communication strategy
Selecting the right sales person is one of the most important tasks for someone in a leadership position. Too often it is approached in a casual and unprofessional manner. The consequences of recruiting the wrong candidate are costly, damaging and time consuming. What are the two most important abilities that a sales person needs? There has been extensive research in this area and the answers are clear. The two most critical factors for a sales person are the ability to ask questions and the ability to listen. Both of these capabilities can be tested at interview yet most interviewers miss the golden opportunity to do so. Here are some tips to help you when you are next interviewing a candidate for a sales position in your company. Read more about it...
