In an age that celebrates storytelling and imagery, the use of videos to promote brand awareness has skyrocketed. B2B branding and sales-related videos–whether they appear on a Facebook page, YouTube channel or on short-format platforms like Vine or Instagram–are quickly becoming the content-marketing tool of choice among top brand marketers.
Businesses also post branding videos on their websites, including on:
- Landing pages
- Product detail pages
- Virtually everywhere on the site as a sidebar feature
Videos can be circulated via email, newsletter and virtually every way you communicate with current and prospective customers.
So if you haven’t yet told your story on video, now’s a good time to start. Here are tips to get you going.
