Matt Kingdon is the co-founder and co-chairman of “What If,” the company he set up with Dave Allan in 1992 to partner clients who were enthusiastic about innovation but stuck on how to make it happen. Today ?What If! has offices in three continents and works with businesses in all sectors – including big names such as Google, PepsiCo, Pfizer and Virgin – and Kingdon’s passion for innovation is stronger than ever. Speaking to him, you get the strong sense that he won’t take “no” for an answer – and all his key themes are backed up with strong, practical strategies that address those times when “no” is what you’re hearing. His book The Science of Serendipity: How to Unlock the Promise of Innovation in Large Organisations, focuses on the specific problems that innovators face in large businesses and is guaranteed to fire up anyone with good ideas who’s seeking ways to implement them. Readers might also be interested to learn that serendipity doesn’t mean exactly what they might have thought it did …
Find out more about what he has to say about driving innovation here.
