When you’re building your personal brand, you want to make sure you’re visible to the people who are making decisions about you. When building your brand on the Web, that means showing up on page 1 of search results for a Google search. Why? Because if you’re not on page 1, you’re nearly invisible.
A Gravitate Online study found that 94% of Google users click on a first-page result, and fewer than 6% click on a page 2 result. So showing up on page 1 is essential if you want to get noticed.
So how do you make that happen? Video.
Read more about why you should add video to your personal branding strategy here.
