Branding is more than just a smart logo with a catchy slogan. It’s personality, your customer base, and the quality of your products and services. With the boom in successful small businesses, and the rise in indie craft shops, setting your brand apart from everyone else’s can be a bit of a challenge. Be unique but not obnoxious. Be visible but not overpowering. Be intense but not overbearing.
There are so many points to touch on for branding your business that it’s easy to lose sight of your goals. Katy Svehaug, Etsy’s content coordinator, recently published an article on Etsy’s blog about strategic branding.
Read more about these branding strategy tips in this article.
