What Brands Should Know about the New Woman Consumer

What Brands Should Know about the New Woman Consumer
The role and purchasing power of the female audience are changing, yet brands have been slow to drop outdated stereotypes, writes Jane Bainbridge. The 1950s advertising image of the archetypal female consumer was one of a consummate homemaker: attractive, slim, two beautiful children (one boy, one girl), handsome husband, content within her domestic domain. Roll forward 60-odd years and this image doesn’t feel quite so consigned to history as it should.

Read More about the new woman consumer here.

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