Target, the discount retailer affectionately known as “Tar-jay” by its loyal legions of fans, just suffered a huge blow to its once-stellar reputation. The company’s “Buzz score,” a measurement of brand popularity developed by polling site YouGov, dropped by 35 points to -9 on Dec. 20, the day after Target announced that hackers may have gotten access to 40 million customers’ credit and debit card information.
Target’s Reputation Takes a Beating After Data Breach
