Every successful company started small, as just an idea in the founder’s head and then came alive from there. These are a company’s roots and they are something every person in the world can identify with, no matter how different their own roots may be. Even though we all come from diverse backgrounds, just like our beginnings are the foundation for where we get our identity, the same is true for a company when building a brand.
To Tell a Compelling Brand Story, Become Part of Your Customer’s Identity
