On a recent Christmas shopping excursion, I noticed an influx of kiosks positioned in the front of every store from Walgreens to Walmart. They seem to rise from the floor like UFOs, populating almost every square inch of prime retail space. At first glance, it made me think of Japan with its ever plentiful array of unique displays and insatiable appeal. However, these (displays) are now the new NEW and can be found in almost every retail establishment imaginable. They are omnipresent, unavoidable and here to stay. Also, retailers that house these kiosks usually receive a small percentage of commission for selling the cards – hence their added incentive for selling even the cards of major or minor direct competitors.
