Sprinklr, a social media management company that works with large, enterprise clients, announced an additional $17.5 million in funding on Tuesday.
The Series C round of funding came from the company’s existing investors, Battery Ventures and Intel Capital, who have now combined for $37.5 million in total investments in the company, says Sprinklr CEO Ragy Thomas. The deal took less than two weeks to close, he adds, noting the investors were eager to “double down” on their previous investments.