Bruce Poon Tip embodies Peter Drucker’s adage: “Culture eats strategy for breakfast.”
As the founder of the Toronto-based travel company, G Adventures, Poon Tip has created a culture that has enabled him to take on larger competitors and win.
Earlier this year, Bruce hired my firm to help him accelerate sales. G Adventures was already a successful brand, they’d been named by National Geographic Adventures as the best ‘Do It All Outfitter’ on Earth, they consistently win workplace awards, and Bruce had been an E & Y Entrepreneur of the year twice. Our challenge was to scale their success, and establish a consistent approach to sales around the globe.
