I always say that I got my first MBA while working at P&G during the liquefying hey-day of launching Liquid Tide and Liquid Cascade. (My second was at Kellogg). During that time, P&G taught me that brand management can be defined through P&L responsibility and accountability for growth, not just the stereotypical focus on communications and strategy execution. P&G has always blazed the trail in the management of brands; look no further than Unilever, Kraft and others to see the power P&G has had on reshaping categories for decades.
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