Delta Dental Plans Association (DDPA) has announced the appointment of Andre Richards to director of brand strategy and management. He will assume responsibility for managing and evolving the Delta Dental brand.
Richards has more than 20 years of experience in strategic brand marketing. He most recently served as VP of brand strategy and research for the Select Service and Extended Stay divisions at Marriott International, where he focused on improving customer experience, brand positioning, consumer research, segmentation and European brand launch efforts for eight brands in the Marriott portfolio. Richards has also held brand strategy roles at AOL and Levi’s.
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