Betty Francis (née Hofstadt, formerly Draper) said it best on the popular AMC TV series Mad Men: “Only boring people are bored.”
While Betty’s parenting skills might be debatable, at best, this quote can apply to more than just childhood playtime. It can apply to your brand’s social media efforts. Sure, the term “boring” is very subjective. It’s all relative to other companies. But don’t get stuck on the fact that your product, service, or industry might be “boring.” Instead, think of it this way: it’s not about B2B, B2C, etc. It’s about H2H – Human to Human. Social media is about people talking to other people. The goals and objectives of your brand’s efforts should be as follows:
- Establish brand identity and awareness
- Generate brand buzz = engagement!
- Gain a loyal group of followers
- Direct more people to your website
- Be personable.
Read more about these great tips here.
