Your website cannot be your only branding asset. A website is table steaks in today’s digital economy. Today’s most successful personal and business brands deliver on this key strategy to win big.
The single greatest brand strategy is…share. Give away your expertise to gain attention and trust.
Those who hoard their ideas and knowledge will go unnoticed. The longer you cling to your ideas the faster they will become outdated in today’s fast moving market. Especially if your target market is Millennials because they are loyal to your creativity, not your brand. Brands must constantly keep things fresh if they want to net and nurture the next generation consumer.
The best way to keep things fresh and to share your expertise is by producing and sharing original content via a blog or podcast (aka content marketing). Consistent content cultivates confidence. Confidence builds in the content creators as they expand and share their knowledge on the subject and confidence builds in the content consumers as they view you as a trusted thought leader.
Read more about it here.
