Despite what a lot of newbie entrepreneurs, businesses and even some mediocre corporations seem to believe, your brand is not determined by a logo, no matter how stunning it is (Tweet this). Your brand is what people perceive, think, or feel when they consume your content or buy your products.
How do people feel when they wear Prada? Luxurious.
The Nike brand equates to inner strength.
A brand survives on these connections. Companies either work hard to develop a successful brand strategy or they fail to appear authentic. It’s typically hit or miss.
Read more about developing a comprehensive brand strategy here.
