Best friends: reliable, intuitive individuals with personalities that click perfectly. The same feelings often apply to favorite brands because the genius innovators behind them get into consumers’ heads, figure out what they really need and offer a clear, easy-to-use solution to the problem at hand. Thanks to this strategy, consumers trust solid brands and are eager to purchase, recommend to others and continue buying from the same company when new products and services are introduced. Obvious example: Apple.
So how does this apply to startups? In every way! At Aveya Creative, DC’s only boutique branding agency dedicated exclusively to entrepreneurs, we stick to this guiding concept for success: when it comes to branding, remember to keep it simple and sincere.
1) First things first … No matter how innovative, the concept must be useful in order to start building a brand around it. Even the most beautiful logo in the world is not worth the investment of time, effort and money if it’s for a useless product or service for which target markets have no need. Being a useful brand relies on correct targeting; it may take several pivots to settle on the optimal target audience where users have the most pressing need for your solution. It can be a painstaking process, but remember: patience is a virtue. Legendary branding goes well beyond visual identity. The concept driving the brand must provide a solution to a pain point or fill a gap in the target market, and offer a memorable experience to go along with it.
Read more about the seven tips to build & maintain a successful startup brand here.
