We have a love-hate relationship with image management. The virtual world now offers endless opportunities to brandourselves through visual images, clever phrases, family photos, sound bytes and videos. Yet, we continually question, critique and dismiss the validity of people’s branding attempts.
Before you launch your own public relations campaignthrough social media and face-to-face encounters, you’ll want to develop a strategy for “Branding your own best self” that can withstand skepticism about your intentions, your capability, and your contributions. Your brand incorporates the qualities and characteristics that people associate with you.
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