Whether you’re starting up or looking to refresh your image, having a strong brand identity is crucial. While brand strategies can vary depending on your business, goal and product, one central element is key when designing your brand and taking your company or product to market – your logo.
The creation (or reinvention) of your logo will undoubtedly be a critical part of your brand strategy and in the design marketplace, an increasing number of businesses are utilising crowdsourcing platforms and creating logo contests in order to generate quality logo options that they can assess and review, ultimately choosing one to stand at the forefront their strategy.
Read more about logo contests and if they are effective for your brand strategy here.
