What happens when you make a certified public accountant the chief marketing officer? With Exec VP-CMO Matthew Jauchius at the helm, the collaboration between marketing and procurement at Nationwide Insurance has led to a trim in agency fees of 7% each of the past three years. It’s also resulted in the company’s “Join the Nation” campaign — aimed at “the head and the heart,” Mr. Jauchius said –which increased unaided brand awareness 28%.
Read more about how Nationwide improved their brand scores here.
