Patagonia, Hollister and Warby Parker are among the brands making effective use of Instagram to engage consumers, according to a leading executive from the social media platform.
Jim Squires, Instagram’s director/market operations, discussed how marketers are leveraging its service – both organically and with paid-for ads – during the Advertising Age Digital Conference 2014.
Outdoor apparel and equipment specialist Patagonia was one of several companies he drew attention to, praising it for focusing on a way of life, rather than simply uploading images of products.
“They highlight, through Instagram, the outdoor lifestyle that their products enable. I don’t think I’ve ever seen an actual product shot inside of the photography that they do,” said Squires.
Read more about how these brands created an effective Instagram strategy here.
