On Friday I attended the 2012 Brand New Conference, a one day event focusing on the practice of corporate and brand identity. The event went smoothly again (hat tip to Armin Vit for organizing) and the speakers shared some great tips and stories on a large variety of topics.
The most notable talk of the day for me, was by Simon Manchipp, the CD & co-founder of Someone. Simon’s talk was built around ten things to consider when creating a new visual brand identity.
Here are some of the notes I took from his talk. There are some loose ends, but there are still a number of key takeaways so enjoy.
