This corporate practice may have seemed bizarre a decade ago, but social media has quickly become one of the more important communication tools that a brand has as its disposal — especially one as image- and inspiration-driven as Four Seasons.
The hotel chain has had exceptional success on Pinterest where, according to Pinterest’s case study on Four Seasons, the hotel brand experienced “a 1,000% increase in daily average visitors and a 1,700% increase in daily average clicks to its website.”
Rather than limit itself to property photos or promotions, the brand chose to project a lifestyle including food, fashion and general travel.
To do this, Four Seasons’ social media team keeps tabs on luxury travel and trends online and incorporates them into its own pages, explains Elizabeth Pizzinato, senior vice president of marketing and communications at Four Seasons.
Find out more about how Four Seasons is improving their Pinterest strategy here.
