Brand strategy pioneerMegan Kent is blazing the branding trail once again by marrying the latest findings in neuro and behavioral science with marketing to create a new model of brand strategy that forms the strongest emotional connections possible between brands and their customers. According to Kent, it turns out there’s a whole new way to think about brand strategy in the marketplace today – and it’s by appealing to the FEELING, not the THINKING, brain.
Kent is launching her new company, Megan Kent Branding Group, to make actionable the exciting principles she has uncovered. Her company’s own branding line is “Creating brands that appeal, instinctively.”
Find out more about this brand strategist and her future plans here.
