The good news about Twitter is that even though it went public in 2013, it didn’t jump the shark as many had predicted. Instead, the network has continued to grow, with an increased focus on the sophistication of its advertising platform. One recent article from AdWeek provided interesting analysis about the intersection of video and data on Twitter. Technologically, they’ve continued to innovate with the launch of Twitter cards, leading to more media rich user experiences.
Find out more about building an effective Twitter strategy here.
